The City of Sanford is introducing Pearl, the official mascot of the City’s water meter replacement project. This multimillion-dollar initiative aims to upgrade the City’s water infrastructure for improved efficiency and reliability. Pearl was born out of the desire to engage the Sanford community throughout the estimated 24-month project.
Following a public graphic design contest, City employees selected the winning design created by Billie Jean Puleo, a talented member of the City’s team. Named after the innovative iPERL water meter being installed, Pearl embodies the spirit of progress and technological advancement.
Designed with whimsy and functionality in mind, Pearl mirrors the real iPERL water meter, complete with radio frequency technology for seamless data transmission. With water-filled arms and legs symbolizing the vital role of water in the community, Pearl serves as a friendly reminder of the importance of this infrastructure project.
Pearl will make appearances on the FAQ water meter replacement project webpage, social media channels and marketing materials. Also, a life-size version of Pearl is in the main lobby of City Hall, the Commission Chambers and the Utility Customer Service area. It welcomes all visitors and, most importantly, raises awareness about this critical endeavor.
The City encourages everyone in Sanford to keep an eye out for Pearl, snap a photo and share a smile with Pearl on social media when they see the mascot.