How can a city communications department support its public art program? The answer is three words, according to Lisa Holder, Chief Communications and Cultural Affairs Administrator at the City of Sanford: “Marketing. Marketing. Marketing.”
“Municipal communications help foster a thriving public art scene in Sanford, contributing to the City’s cultural vibrancy and community spirit,” Holder said.
Communications staff can boost public art programs in the following ways, she suggested:
- Storytelling: Using digital platforms to create interactive maps, virtual tours and augmented reality experiences related to public art.
- Publicity: Using media channels such as press releases, social media, the city’s website and news outlets to inform residents and visitors about public art installations and events.
- Engagement: Actively engaging with the community through social media platforms to share information, behind-the-scenes looks and updates on public art projects.
- Partnerships: Collaborating with local schools, art organizations and community groups to create educational content and events.
- Event marketing: Publicizing public art events such as unveilings, art walks and festivals to maximize attendance and participation.
- Media coverage: Ensuring media coverage of significant public art events to reach a broader audience and highlight the city’s commitment to the arts.
- Project updates: Providing regular updates on the status of public art projects, including timelines, budgets and progress reports.
- Open communication: Maintaining transparent communication with the public about the selection process for public art and the criteria.
